Erin Ayala, PhD, LP, CMPC, is the Owner & Founder at Skadi Sport Psychology. She’s a Sport Psychologist and Certified Mental Performance Consultant—and an endurance athlete herself!
When Erin was debating if she should go into the field of sport psychology, a mentor told her something that she’s held onto since that day: “Sports psychology needs feminists, too.”
Her book on sports psychology for women and girls will be coming in Fall 2027 with Strong Girl Publishing. Our goal? To help girls and women feel seen and empowered—and to better understand the societal constructs that women in sport contend with everyday. As Erin says, the system is flawed, you are not.
Find Erin on Instagram and at SkadiSportPsychology.com
